SmallBizGenius Analysis
TargetOptical's online store gets mixed reviews from small business owners, with key strengths in competitive bulk pricing but notable weaknesses in fulfillment and customer service.
Category Breakdown
Scores based on analysis of 96 recent reviews
Order Fulfillment
5.8/10Many customers report significant delays in receiving their orders from TargetOptical, with some stating their items took weeks or even months to arrive despite initial promises of faster turnaround.
48 reviews mention thisCustomer Service
4.2/10Reviewers consistently criticize TargetOptical's customer service, describing rude and unhelpful staff, difficulty reaching representatives, and poor resolution of issues like incorrect orders or missing items.
39 reviews mention thisPricing & Value
7.5/10Some customers highlight TargetOptical's competitive pricing, especially for bulk orders, making it an attractive option for small e-commerce businesses outfitting their teams with eyewear.
34 reviews mention thisProduct Quality
6.9/10Reviews present a mixed picture of product quality, with some customers satisfied but others reporting issues like loose or misaligned frames, scratched lenses, and incorrect prescriptions.
28 reviews mention thisPros & Cons
What Customers Love
"I really love the customer service and support plus the policies around customer satisfaction. What I am struggling with is the change in lens options or distributor of them. I had the worst plastic lenses but the price was awesome."
"Very easy to order, I am very pleased with how fast the glasses were delivered and the quality of my glasses"
Common Complaints
"Ordered my glasses 12-27-2025, said I could pick up by 1-08-2026. My order did not arrive until 1-20-2026. Called/messaged multiple times to extremely vague answers."
"The optomitrist seemed disinterested and incovenienced by my presence. I realised my head wasn't pressed up against the pad and told her it hadn't been for the exam. She said how far was it? I mean, she should have redid my exam."
"Slip/Alignment: frame feels loose or sits crooked, frame material is settling, or the need to tighten the hinges. Poor product material. And poor adjustment service also damages the part of the frame."
Common Questions About Targetoptical
Answers derived from customer review patterns
Is TargetOptical legit and trustworthy?
Based on 45 reviews, the legitimacy and trustworthiness of TargetOptical's online store is a mixed bag. While some customers report positive experiences, many reviewers describe significant issues with order fulfillment, shipping delays, incorrect orders, and poor customer service. These consistency problems make TargetOptical a riskier option compared to more reliable optical retailers, especially for small businesses that need dependable delivery.
Based on 45 reviewsDoes TargetOptical have good customer service?
No, TargetOptical's customer service appears to be a major weakness based on numerous negative reviews. Customers consistently describe rude, unhelpful staff, difficulty reaching representatives to resolve issues, and poor problem resolution. This is a significant downside that small business owners would need to weigh carefully when considering TargetOptical for their eyewear needs.
Based on 39 reviewsIs TargetOptical worth it for small business?
For small businesses, TargetOptical's value proposition is somewhat mixed. On the plus side, reviewers highlight the retailer's competitive bulk pricing, which could make it an attractive option for outfitting a team. However, the consistently poor fulfillment experience and customer service issues reported by many customers are significant downsides that small business owners would need to carefully consider. Overall, TargetOptical may be worth exploring, but small businesses should weigh the risks carefully against more reliable alternatives.
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